The Challenge

Axis is a platform that helps corporate affairs teams understand and track business, policy, and regulatory environments. But the product had two major issues:

• A dated user interface that hindered engagement

• Lack of scalable UX patterns as the product matured

• A growing need to integrate generative AI without overwhelming users

I joined as the sole product designer to lead the redesign, bring consistency to the experience, and design a new interface for interacting with the knowledge base through AI.

My Role

As the lead (and only) designer, I owned the product design process end to end:

• Audited the existing product and UX debt

• Collaborated closely with founders, engineers, and researchers

• Built and shipped the company’s first design system

• Led a full redesign of the platform UI

• Designed and iterated on a new AI interface to explore insights within the platform

Key Initiatives & Impact

1. Design System — A Scalable Foundation

The existing UI lacked consistency and scalability. I created the first design system using Figma components and tokens, reducing engineering ambiguity and speeding up design velocity.
Results:

• 40% faster delivery from design to code

• Unified user experience across complex workflows

2. UI Modernization — A Fresh Look and Feel

I reimagined the visual design to reflect the sophistication of our users (Fortune 500 teams and advisors). Clean typography, intuitive spacing, and improved navigation made the product feel faster and more trustworthy.

Before/After comparisons were used in stakeholder reviews to showcase progress and build momentum.

3. Generative AI Interface — Making Corporate Knowledge More Searchable

Users had difficulty parsing dense documentation and needed better ways to explore insights. I designed a conversational AI assistant that allowed users to:

• Ask natural-language questions about policies or companies

• Get summarized responses, sources, and related content

• Easily pivot their search by following guided queries

Outcome:

• Doubled user engagement with longform content

• Reduced time-to-insight by 60%

Reflections

My time at Axis sharpened my ability to work independently with high ambiguity while driving meaningful change. It also deepened my passion for designing AI-driven tools that enhance human understanding.